The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Pape Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Almost Home Rescue
Skillin Elementary School
United Way, South Portland Food Pantry, Morrison Developmental Center, South Portland Boys & Girls Cl, Make a Wish Foundation
Tri for a cure, Cancer Community Center, Red Cross, Maine Cancer Foundation
Love Promise Stories from Pape Subaru
Subaru and Pape Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Spurwink Share the Love - Katie M
This holiday season, we were proud to partner with Spurwink, an organization dedicated to supporting children and families through behavioral health, education, and social services. Through this partnership, Pape Subaru sponsored local families to help ensure they experienced the joy and warmth of the holiday season. Spurwink provided wish lists from families in need, and we shared them with our employees, as well as friends and family of the dealership. The response was overwhelming. Thanks to the generosity and compassion of our extended Pape Subaru family, each wish list was fulfilled with thoughtful gifts, necessities, and holiday surprises. Volunteers took time to shop, wrap, and donate turning simple lists into moments of joy for families who needed it most. This initiative is a meaningful example of the Subaru Love Promise in action: building stronger communities, spreading kindness, and making a positive impact where we live and work. We are incredibly grateful to Spurwink for the important work they do year-round, and to everyone who helped make this holiday sponsorship such a success. From all of us at Pape Subaru, thank you for helping us share the love and make the season brighter for families in our community.
Cancer Can Suck A Cactus - Beth W
Dear Katie, Thank you for your generous donation of $1,000 on July 14, 2025 to the 2025 Cancer Can Suck a Cactus race. With your support, not only were we able to offer free race registration to cancer survivors who needed a helping hand, but we were also able to raise a total of $25,368 to continue to grow our community to empower and enable exercise, fund stage 4 breast cancer research through METAvivor and fund pediatric cancer research at Dana-Farber Cancer Institute. Cancer is personal to each and every one of us, impacting everyone in its own unique way, which is why it is so easy for everyone to agree that Cancer Can Suck a Cactus. Through our mission to empower and enable exercise, we hope to continue to build a community of people who use movement as an important step to stand up against cancer. We are so thankful Pape Subaru is part of our community! Thank you, The CCSC Team
A Partnership That Feeds More than Hunger - Kayla S
Pape Subaru once again partnered with The South Portland Food Cupboard, an organization that has long stood as a beacon of hope for families facing food insecurity. Their mission—to provide nourishment, dignity, and compassion to anyone in need—echoes the very heartbeat of Subaru’s commitment to caring. Pape Subaru hosted our annual Food Drive. Customers and employees arrived with armfuls of donations. Now more than ever, we need to come together to help our community, as no one should go hungry. We are in awe at the South Portland Food Cupboards success and growth. We are honored to partner with the South Portland Food Cupboard.
Celebrating Our Partnership with Maine Cancer Foundation’s Tri for a Cure - Wes L
Every summer, the Tri for a Cure brings thousands of women together with one powerful mission: to raise critical funds for cancer prevention, screening, and patient support across Maine. For more than a decade, Pape Subaru has been honored to stand beside Maine Cancer Foundation as the event’s dedicated Transportation Sponsor. At Pape Subaru, our Love Promise means showing up for our community in meaningful, lasting ways. The Tri for a Cure is more than an event—it is a display of courage, hope, and unity. Survivors cross the finish line with strength. Families cheer for loved ones they’ve lost and those still fighting. First-time athletes discover their own resilience. But our commitment goes far beyond supplying vehicles. Each year, our team joins the Tri community on race day as volunteers, and participants. Supporting the Tri for a Cure is a privilege we embrace wholeheartedly. It reflects everything we believe in: helping people on their hardest days, uplifting our neighbors, and driving positive change right here at home. In every mile, every moment, and every story shared at the Tri, we are reminded why we do what we do. Together—with Maine Cancer Foundation, with the athletes, with the families—we’re not just sponsoring transportation. We’re helping move Maine forward in the fight against cancer. This is our Love Promise in action. And we are proud to keep the Tri for a Cure rolling, year after year.
Pape Subaru & Maine Medical Center – Sharing Warmth, Hope, and Care - EJ L
At Pape Subaru, the Subaru Love Promise is more than a pledge—it’s a way of life. Each June, when the Subaru Loves to Care initiative returns, our team is reminded of the power of kindness and the profound connections that can form when a community comes together for a single purpose: to help people feel seen, supported, and loved. This year, our partnership with Maine Medical Center’s oncology team brought that purpose to life in a way that touched every one of us. On the day of our visit, our Subaru team walked into Maine Medical Center carrying blankets, care kits, and handwritten messages of hope from our customers and employees. But what we carried in our hearts was even more meaningful—a commitment to deliver comfort to patients facing one of life’s toughest battles. As we met with oncology nurses, caregivers, and patients, we witnessed the strength and resilience that fills these halls every day. A warm blanket may seem simple, but in the hands of someone undergoing cancer treatment, it becomes a reminder that they are not fighting alone. It becomes comfort on a cold infusion day. It becomes an embrace from the community. The Maine Medical Center staff welcomed us with open arms, sharing stories of their patients’ courage and the small moments of hope that help them through treatment. Watching the nurses carefully place Subaru blankets on chairs and in patient rooms reminded us why we do this: because sometimes the smallest gestures create the biggest impact. Together, Pape Subaru and Maine Medical Center are united by compassion—dedicated to uplifting the people who need it most. Through the Subaru Loves to Care program, our partnership continues to grow, rooted in shared values and a shared commitment to making a difference, one act of care at a time. We are honored to stand alongside Maine Medical Center, supporting their extraordinary work and bringing warmth, love, and hope to patients and families in our community. It’s not just our commitment—it’s our promise. Because at Pape Subaru, loving the community is at the heart of everything we do.
THANK YOU FROM LLS, PAPE SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On June 25th, Pape Subaru personally delivered these items to MaineHealth Maine Medical Center Portland. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! This year, Pape Subaru also opted to support the LLS Urgent Need Program, which will provide blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Pape Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in South Portland, this is a harsh reality. Helping others strengthens communities, which is why Pape Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Pape Subaru have helped nearly 900,000 children and adults in urgent need. On 01/31/2025, Pape Subaru donated 120 coats to Maine Needs. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care - Kary L
We had such a nice time seeing Elizabeth yesterday as she facilitated the Subaru Loves to Care delivery of blankets to the Gibson Oncology Unit at Maine Medical Center. I also met Brian Lovering who was so passionate and happy to bring some comfort to our inpatient oncology patients. We got some pictures of Elizabeth and our Nursing Director Chadd Wedgewood outside of the conference room named for Suzanne Pape. Thank you for your wonderful support! We want to express our gratitude for your generosity to Maine Medical Center, share the impact of that support, and philanthropic priorities and values. The partnership between Pape Subaru and Maine Medical Center is a cherished partnership we would love to continue!
Share the Love - Katie P
As part of the annual Subaru Share the Love Event, Pape Subaru proudly partnered with the South Portland Food Cupboard to support local families facing food insecurity. Through this initiative, Pape Subaru made a monetary donation to help fund the Food Cupboard’s ongoing efforts to provide essential food and resources to those in need throughout the South Portland community. The donation reflects Pape Subaru’s continued commitment to making a positive impact locally. By supporting the South Portland Food Cupboard, Pape Subaru helped ensure that more families have access to nutritious meals and critical support during difficult times. We’re honored to contribute to the South Portland Food Cupboard and the incredible work they do every day to fight hunger.
Providing essentials to those in our community through Maine Needs - Katie P
At Pape Subaru, we are committed to supporting the communities we serve. In partnership with Maine Needs, we are proud to have donated jackets, comforters, clothing, pots, pans, silverware, and other essential items to help families in need. Maine Needs is an incredible local organization that provides crucial support to individuals and families facing hardship. Beginning in a residential garage through a facebook page and expanding into a larger location, their incredible efforts allow them to distribute essential items like clothing, bedding, household goods, and more to those in need across Maine. Whether it's helping someone secure the basics after a crisis or providing families with items to make their homes feel more like home, Maine Needs ensures that no one faces these challenges alone. These donations, made possible by our partnership, are a small but impactful step toward supporting Maine’s most vulnerable citizens. Maine Needs directly makes a difference in the lives of individuals and families in our community, we are honored to be a small piece in the impact they make in our community! Thank you to Maine Needs for their ongoing dedication to serving our neighbors in need. We look forward to continuing our efforts to give back and support the wonderful people of Maine.
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