What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Pape Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

United Way, South Portland Food Pantry, Morrison Developmental Center, South Portland Boys & Girls Cl, Make a Wish Foundation
Tri for a cure, Cancer Community Center, Red Cross

 Subaru Love Promise Heart

Love Promise Stories from Pape Subaru

Subaru and Pape Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Part of the Pape Subaru Family  –  Julia B

Many thanks to Pape Subaru for choosing Maine Cancer Foundation as your 2019 Share the Love Event Hometown Charity Partner. Because of your support, $24,786 will help all across Maine to prevent cancer before it starts, detect cancer when it’s most treatable and beatable, and find access to the best possible care! That is the equivalent of 496 colon cancer screening tests or over 700 rides for a patient traveling from Calais to Bangor for care. We are so grateful to the Pape Subaru family and look forward to seeing you again at our 2019 Tri for a Cure, too. Not only do you sponsor this special fundraiser, but your employees come out in force to participate and last year raised over $5,000! You make us feel like part of the Pape Subaru family!

Kellan's Wish Maine  –  Alex G

We wanted to take this opportunity to send our sincerest thanks to everyone at Pape Subaru for supporting the 201 6 Share the Love Event. As you know, Make-A-Wish was one of the four national charities that benefitted from Share the Love last year, but what you might not realize is that Make-A-Wish Maine, right here in your neighborhood, receives the funds raised locally. These funds are used to help grant wishes for kids like Kellan, a spirited 3-year-old who has to navigate the world in a wheelchair wished to have a path from his house to their barn so he could spend more time with his dad.

Making A Difference  –  Dwayne H

This is the story of a man and his family who immigrated to Maine. Because of his immigration status he was unable to be employed. He was required to work volunteer hours in order to fund his rent payments. He became a vital part of the South Portland Food Cupboard (SPFC). Here, he not only worked his hours, and benefited from the food distribution, he also received support in learning English as well as getting his driver's permit (after 11 attempts). Today he is employed and does not rely nearly as much on the resources and support of the SPFC. Thank you Pape Subaru for your support. You not only made this difference a possibility, you helped make it a reality. We look forward to partnering with you in "Share the Love" 2017/18.

Make-A-Wish Maine  –  Make-A-Wish M

Dear Pape Subaru, We have recently learned of the incredible success of the Share The Love campaign. The Subaru dealers of Maine raised 10,815.77 for Maine Children with life-threatening medical conditions!!! We can't thank you enough for your support. In March, we received our highest number of qualified referrals in one month and have more children awaiting a wish than ever before. We will be putting the funds to great use in Maine. Thank you for supporting us! Rebecca Leaming Development Manager


South Portland, ME, April 2, 2014 - Subaru of America, Inc. ("SOA") and Pape Subaru presented a check to The South Portland Food Cupboard who was a partner in the 2013 Subaru "Share the Love" event. From Nov. 21, 2013 to Jan. 2, 2014, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from SOA. This year, Subaru of America, Inc. donated $10 million to participating charities. Over the last six years SOA has donated $35 million to a number of worthy causes through the "Share the Love" event. SOA selected the five national charities: ASPCA®, Make-A-Wish®, Meals On Wheels Association of America®, National Park Foundation and Teach for America. Subaru retailers could also elect to add a sixth, local charity and Pape Subaru selected The South Portland Food Cupboard as its local partner. The check for $15,958.25 was presented to The South Portland Food Cupboard by Frederick W. Pape, III, Dealer Principal, Owner Pape Subaru. This year we are, again, proud partners in "Share the Love" event. Funds received from "Share the Love" event will fund the vision of "Feeding Neighbors In Need." The combined effort will result, in effect, Loving Your Neighbor. Thank you, Subaru of America, Pape Subaru and all who make the $250.00 per purchase/lease possible.

United Way of Greater Portland  –  Beau M

Pape Subaru is proud to be part of United Way of Greater Portland helping to improving thousands of lives by focusing on the building blocks of a stronger community: education, income and health. United Way of Greater Portland continues to ensure quality essential services, like affordable childcare, mental health counseling and elder care, and we also bring people together to help identify growing community needs and work toward innovative solutions with measurable results. United Way believes that when they reach out a hand to one, they influence the condition for all. How? People can GIVE, ADVOCATE and VOLUNTEER to improve lives in Greater Portland. LIVE UNITED Learn more about how United Way of Greater Portland advances the common good through initiative work.: 2-1-1 Maine Collective Impact Education Financial Stability Health Donate Now! The United Way of Greater Portland 2015 Finale Celebration would like to thank everyone who has been part of the campaign, and to everyone LIVING UNITED. Pape Subaru is proud to announce Neil Gilbert as the Pape Vehicle Winner!!!

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