The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Pape Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

United Way, South Portland Food Pantry, Morrison Developmental Center, South Portland Boys & Girls Cl, Make a Wish Foundation
Tri for a cure, Cancer Community Center, Red Cross
 Subaru Love Promise Heart

Love Promise Stories from Pape Subaru

Subaru and Pape Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Tri for a Cure  –  Larry S

On July 15th, 2019 Pape Subaru and members of our staff participated in the 11th annual Tri for a Cure event to benefit cancer research. Maine's only all women triathlon was founded in 2008. The event is sponsored by the Maine Cancer Foundation and hosted by Southern Maine Community College. Each year, the race starts with cancer survivors and women currently battling cancer swimming first. The day is filled with extraordinary camaraderie as each participant has their own personal reason for participating. This year the event raised over two million dollars collectively! On July 19th, Pape Subaru proudly sponsored our team of brave participants. Six amazing women completed the triathlon, which encompassed a one third mile swim, fifteen mile bike ride and a three mile run. Our wonderful team immersed themselves in the true spirit of the event and, as a team, collected $22,150 for the event. We are incredibly proud of the effort and community pride our team of champions demonstrated. The event was kicked off with a catered party held at Pape Subaru that brought together race participants, sponsors and cancer survivors. This gave us a true glimpse at how important it is to support the battle against this insidious disease. Pape Subaru also selected Tri for a Cure as our Share the Love hometown charity and presented the organization with an additional check for $24,786. Pape Subaru is so very proud of our staff and honored to be a part of the fight against cancer.

Part of the Pape Subaru Family  –  Julia B

Many thanks to Pape Subaru for choosing Maine Cancer Foundation as your 2019 Share the Love Event Hometown Charity Partner. Because of your support, $24,786 will help all across Maine to prevent cancer before it starts, detect cancer when it’s most treatable and beatable, and find access to the best possible care! That is the equivalent of 496 colon cancer screening tests or over 700 rides for a patient traveling from Calais to Bangor for care. We are so grateful to the Pape Subaru family and look forward to seeing you again at our 2019 Tri for a Cure, too. Not only do you sponsor this special fundraiser, but your employees come out in force to participate and last year raised over $5,000! You make us feel like part of the Pape Subaru family!

Kellan's Wish Maine  –  Alex G

We wanted to take this opportunity to send our sincerest thanks to everyone at Pape Subaru for supporting the 201 6 Share the Love Event. As you know, Make-A-Wish was one of the four national charities that benefitted from Share the Love last year, but what you might not realize is that Make-A-Wish Maine, right here in your neighborhood, receives the funds raised locally. These funds are used to help grant wishes for kids like Kellan, a spirited 3-year-old who has to navigate the world in a wheelchair wished to have a path from his house to their barn so he could spend more time with his dad.

Making A Difference  –  Dwayne H

This is the story of a man and his family who immigrated to Maine. Because of his immigration status he was unable to be employed. He was required to work volunteer hours in order to fund his rent payments. He became a vital part of the South Portland Food Cupboard (SPFC). Here, he not only worked his hours, and benefited from the food distribution, he also received support in learning English as well as getting his driver's permit (after 11 attempts). Today he is employed and does not rely nearly as much on the resources and support of the SPFC. Thank you Pape Subaru for your support. You not only made this difference a possibility, you helped make it a reality. We look forward to partnering with you in "Share the Love" 2017/18.

Make-A-Wish Maine  –  Make-A-Wish M

Dear Pape Subaru, We have recently learned of the incredible success of the Share The Love campaign. The Subaru dealers of Maine raised 10,815.77 for Maine Children with life-threatening medical conditions!!! We can't thank you enough for your support. In March, we received our highest number of qualified referrals in one month and have more children awaiting a wish than ever before. We will be putting the funds to great use in Maine. Thank you for supporting us! Rebecca Leaming Development Manager


South Portland, ME, April 2, 2014 - Subaru of America, Inc. ("SOA") and Pape Subaru presented a check to The South Portland Food Cupboard who was a partner in the 2013 Subaru "Share the Love" event. From Nov. 21, 2013 to Jan. 2, 2014, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from SOA. This year, Subaru of America, Inc. donated $10 million to participating charities. Over the last six years SOA has donated $35 million to a number of worthy causes through the "Share the Love" event. SOA selected the five national charities: ASPCA®, Make-A-Wish®, Meals On Wheels Association of America®, National Park Foundation and Teach for America. Subaru retailers could also elect to add a sixth, local charity and Pape Subaru selected The South Portland Food Cupboard as its local partner. The check for $15,958.25 was presented to The South Portland Food Cupboard by Frederick W. Pape, III, Dealer Principal, Owner Pape Subaru. This year we are, again, proud partners in "Share the Love" event. Funds received from "Share the Love" event will fund the vision of "Feeding Neighbors In Need." The combined effort will result, in effect, Loving Your Neighbor. Thank you, Subaru of America, Pape Subaru and all who make the $250.00 per purchase/lease possible.

United Way of Greater Portland  –  Beau M

Pape Subaru is proud to be part of United Way of Greater Portland helping to improving thousands of lives by focusing on the building blocks of a stronger community: education, income and health. United Way of Greater Portland continues to ensure quality essential services, like affordable childcare, mental health counseling and elder care, and we also bring people together to help identify growing community needs and work toward innovative solutions with measurable results. United Way believes that when they reach out a hand to one, they influence the condition for all. How? People can GIVE, ADVOCATE and VOLUNTEER to improve lives in Greater Portland. LIVE UNITED Learn more about how United Way of Greater Portland advances the common good through initiative work.: 2-1-1 Maine Collective Impact Education Financial Stability Health Donate Now! The United Way of Greater Portland 2015 Finale Celebration would like to thank everyone who has been part of the campaign, and to everyone LIVING UNITED. Pape Subaru is proud to announce Neil Gilbert as the Pape Vehicle Winner!!!